ChaChaVaVoom
by on August 8, 2011
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Types of Promotional Modeling



There are several different types of promotional work you do that best suites your skills and personality. Note that not every type of promotional work may be right for you. Here is a quick breakdown of the many different divisions in modeling.



1.Spokes modeling or Trade show Models: Convention models as they are mostly called, promote a company or product at high end business convention. Convention models must show Beauty, Knowledge, Communication skills and above all VERY Friendly, because must adhere to a certain look and professional standard.



2.Product Demonstrator & In-Store Marketers: Product demonstrators are mostly brand ambassadors that selected to engage the consumer with live interaction on how a product works. These can be really fun promotions when brand ambassadors participate in give-a-ways, free product samples, and games.



3.Nightclub or Bar Promoters: Nightclub models are hired to drive mostly liquor sales at nightclub venues or concerts. The look to be a nightclub promoter is pretty stringent. Night club promo models must have a sex appeal look, Beauty, Great Smile, Social and FUN!. Promo models are expected to work late nights/early mornings may travel a lot to various bars (sometimes out of state).




4.Street Teams & Guerrilla Style Marketing: The most challenging type (in my opinion) are the street team brand ambassadors -- or a large group of BAs that work really hard to drive consumer awareness on a brand, service, or product in high public areas. You will see street team brand ambassadors and promotional models at large outdoor concert venues, fairs or festivals, or downtown areas wanting you to sign up for something. While street teams hardly ever sell anything, the main goal is to push product/company information on people in the efforts of getting them to invest in their product in the future. Brand ambassadors have to get a certain amount of fans during a certain amount of time to get their job done. Can be very high paced nut rewarding.



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34 people like this.
_savagelybeautiful
Good info!
Like November 9, 2017
Colette_Marie
Wonderful, thank you for this overview. It's very helpful to know what's available, because I am new to all this.
Like November 14, 2017
Switchblade Steph
When it comea to nightclubs and bar promotional events, do I book that myself at my local bars or is it strickly through 420 Nurses and whom you're affiliated with??
Like February 5, 2018
Switchblade Steph
Yikes.. Unfortunately, I'm oblivious of how to edit and correct my grammar..
Like February 19, 2018